Blue Archer Blog

This week's review addresses social, economical and political influences that technology is having: how a woman's influence is needed for good business in the technology industry, a renowned American company hires a long-time participant in the tech industry as its No. 2 executive, China creates new regulations on computer products that are imported, and how this is straining the U.S. 

Over the years advertising has shifted positions from talking at their audience to talking with their audience. Chat apps will solidify that concept. 

This week's review takes on a political angle looking at some insight from President Barack Obama's State of the Union address, and how IT companies will be affected, legislation on net neutrality, and a brief summary on the "the internet of things," from one of my favorite online news source, Bloomberg TV. 

The Patriots and the Seahawks will be battling it out at this year's Super Bowl XLIX. What we need to cover this week is pretty obvious with the Superbowl only being 10 days away. Social Media has been gearing up, sneak peaks of ads have been released, and we are going to share a few tips for those without a million dollar budget. 

This week's review looks into the U.S. and U.K.'s efforts to combat cyber-attacks, technolgy companies are making efforts to increase diversity but without recognizing the King's holiday, and cable companies are converting their packages to become more tech. savy and mobile friendly (the days of cable and satellite TV are numbered!).