Blue Archer Blog

            Cognitive bias is the technical term deemed for the quirks and flaws that go on in the human mind.  Cognitive bias is just another way of referencing irrational thought patterns.  Believe it or not, these flaws can seriously limit your m...

           The rise in cloud computing has elevated mobile devises to fulfill most computing tasks so that any trade-offs are outweighed by the convenience and flexibility provided by the mobile devices.  Apple’s launch of the iPhone 6 Plus reflects a w...

Apple Pay may be changing the way we spend money, even for those of us that are fiercely brand loyal to our Androids. 

A hot trend running among digital marketers these days is content personalization.  As we see more and more businesses enter the online world via social media platforms and modern, trendy websites, personal content will be the key to attracting and maintaining followers. Here are 4 Tips for generating personal content for your business.

​Good morning and Happy Friday everyone!  This morning we will be taking a look at security breaches at Home Depot, Alibaba’s historic IPO, Sony’s new virtual reality product, and what’s behind Microsoft’s massive layoff.