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A/B Testing: Where to start and Why

A/B Testing : Where to start and Why

A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board. 

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3 Steps to Grow Your Businessís Instagram Following

3 Steps to Grow Your Businessís Instagram Following

Social media is becoming the number one marketing platform for businesses all over the world. It’s the easiest way to reach people of all markets and to find ways to integrate into new markets. Without proper verification from Instagram or having a decent following, your business may not look reputable to many Instagram users. Building your followers will aid in user engagement and new user interaction. 

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5 Tips for Doubling Your Blog Traffic

5 Tips for Doubling Your Blog Traffic

We all have struggled with providing detailed content with no acknowledgment. How do we go from thinking we are doing everything right to seeing an increase in readers? These 6 tips will optimize your platform and help it to perform better than ever before. 

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The Fallacy of Funnels and User Engagement

The Fallacy of Funnels and User Engagement

This term is a loose metaphor for an expression we all know as “conversion rate”. In the best circumstances, funnels let everything pass through or in other words result in a 100% conversion rate. This action correlates with user engagement in ways that can be alternated to improve the return of users and define the consumer's loyalty to a site/product. Don’t let users enter your platform without giving up even the slightest bit of information. 

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Tool Highlight: Subscribers

Tool Highlight: Subscribers

It’s the new way to drive traffic! Push notifications have a convergence rate 5x that of traditional email marketing. This tool will amplify your outreach to fit modern tech strategies. Are you ready for the switch? 

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