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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Excluding an IP Address From Google AdWords

Pay Per Click ads can be strategic assets to many keyword and internet marketing campaigns. However, these PPC initiatives come at a cost (this should shock few, seeing as the word pay is indeed within the name). 

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Website Checklist: What a Successful Website Needs

Here are some things your business website absolutely must include if you are looking to have a successful, traffic-driving, site.

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Utalkin to me, Utopic?

I have discovered a great solution to a pressing problem. Perhaps it is just me, but I certainly find the whole old school "bookmarking" thing a bit tedious and annoying.

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Google Analytics Tip: Map Overlay

This is the first in a series of posts covering some useful tips to help you get the most out of Google Analytics. Google Analytics is a fantastic tool available for free from Google.

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AdWords Express for Local Online Advertising.

Google is constantly updating their advertising tools. They have just recently released a new version of AdWords that is targeted toward small businesses that only want to target a local market.

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