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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

iPhone 4S: Will it Change the Internet Marketing Landscape?

The past several weeks have presented a sense of upheaval to Apple, Inc. On Oct. 5, Apple founder, CEO, and key innovator Steve Jobs passed away from pancreatic cancer. The previous day, recently-appointed CEO Tim Cook revealed the iPhone 4S to lukewarm reception.

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Mobile Websites

With the popularity of smart phones increasing, it is becoming more important for companies to build a mobile version of their site. There are a couple of important factors to keep in mind while designing and building a mobile site. Here are a few key points.

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Tips to optimize website marketing with QR codes

Quality control counts. The first tip seems like a no-brainer, but many people still don't test their QR codes before releasing their campaign. It's vital to make sure that your QR code is working properly before releasing it. 

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Social Media Part II: Social Media in the Marketplace

The following post is a the final installation in a series of posts address social media marketing

Today, a constant theme in marketing is the sustained balance between the pursuit of new influencers and the incorporation of tried-and-true methods.

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Social Media Part I: Defining Social Media Marketing

The following post is the first installation in a series of posts addressing social media marketing

It is no longer possible to discuss a comprehensive marketing strategy in 2010 without bringing social media into the discussion. 

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