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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Using LinkedIn as an Effective Marketing Strategy

One of the most popular social networking sites, LinkedIn is used by professionals for networking and other business-related purposes. Even though LinkedIn may require more dedication than other social networking sites, it can become a powerful tool for business professionals when used effectively.

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The Right Way to Implement a Search Engine Optimization Plan

If you're a business owner who has just recently realized the power of search engine optimization - and the steady flow of dollars and customers that comes from holding one of the top spots on Google, Yahoo, and Bing - then it can be very tempting to try to do everything at once. 

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Are Your Competitors Leaving You Behind Online?

There aren't many things in business you want to do just because someone else is. In fact, one of the classic ways to waste your company's money is to invest in something just because one of your competitors did, only to find out that you've duplicated their mistake.

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2011: The Year of Mobile

Expect to see more smartphones than ever by the end of this year. According to the Nielson Group, sales of smartphones will surpass feature phones in Q3 2011.

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What are your Marketing Resolutions?

As we enter 2011, it is customary for us all to set resolutions, or even goals for the upcoming New Year: Lose Weight. Stress Less. Quit Smoking. Travel More.

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