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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

A/B Testing on your Website: What You Need to Know

To put it simply, A/B testing for websites involves setting up two different versions of a website, or a single page on a website.  

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Responding to Negative Comments on Social Media

With social media sites on the rise, the communication between a business and its customers has never been easier.  Sites like Facebook and Twitter allow businesses the opportunity to receive natural feedback on their products and services, which can be seen by anyone on the Internet. 

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A Complete Guide to LinkedIn Groups

As social creatures, we all like to belong. We enjoy being a part of a bigger entity to exchange views, opinions, values and knowledge.

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SEO Success: The Missing Link

The following is an article written by Blue Archer Principal, Robert Faletti, as seen in the May 2013 edition of Dynamic Business: The Voice of Pennsylvania Business.

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4 Small-Business Website Mistakes You Can't Afford to Make

In honor of National Small Business week, this post is dedicated to all the little guys out there working with a small group of dedicated employees. As most of you could probably attest, working for a small business has tons of perks. 

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