Blue Archer Blog

The key to social media strategy is effective engagement.  Make your voice on social media the catalyst for acquiring brand loyalty, increasing stakeholders, and developing customer relationships.

The other day I was looking at the number of accounts our Blue Archer Twitter account follows.  It's getting up there; we're following almost 1,000 valuable and informational accounts.

A couple weeks ago we had a guest blog post on why your company needs a mobile website. We all know that mobile search is on the rise. 

The following article is a guest blog post by Dave Thomas of Reputation.com
As a small business owner or someone looking to start their own business, do you have any clue as to what your online reputation is?

We've said it countless times: your business' website should be not only your best marketing tool but also a measurable tool.  It can bring you incredible insight into your target audience as well as your current customers.