Blue Archer Blog

It's important for any business to keep up to date with social media trends and activities.  In a day, a once-popular website could be off the radar, and be rapidly replaced with a new trend. 

Social media, with its ever-changing content and updates, can be hard to follow, especially when utilizing it for business purposes.  However, it can be easier to stay in touch when you have a go-to source for what you need to know.  

Optimizing your business website to enhance the site user experience is often a great way to promote business and gain new customers.  However, when your business sells their products online, your website and how it interacts with its users is a fundamental aspect of the business. 

To put it simply, A/B testing for websites involves setting up two different versions of a website, or a single page on a website.  

With social media sites on the rise, the communication between a business and its customers has never been easier.  Sites like Facebook and Twitter allow businesses the opportunity to receive natural feedback on their products and services, which can be seen by anyone on the Internet.