COVID-19 Update: Blue Archer is working at full capacity with normal operations and no interruption of service to support our clients. If you have questions, concerns, or new project inquiries feel free to contact us, we're here to help!

Menu Search

Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

C is for "Credibility"

Continuing on with the explanation of Blue Archer's "ECCO" marketing concept, today is brought to us by the letter "C," for credibility.  After you've successfully exposed your website, the website needs to perform. First and foremost, it must provide credibility. If your website isn't living up to the expectations of the user, one of your competitors' sites will.  Credibility starts with design. 

Continue Reading

E is for "Exposure"

The first phase in Blue Archer's strategic marketing approach: ECCO.   Logically, before your website can become effective, your market must be exposed to it. Every website strategy must include exposure strategies. How will you drive traffic to your website?

Continue Reading

Do you hear the ECCO?

At Blue Archer, we leverage a strategic marketing concept we created called "ECCO." It's something that we try to impress upon all of our clients as well. It's a simple, straightforward concept that we utilize as a high-level litmus test to ensure that everything we do is strategically conceived.  ECCO stands for Exposure, Credibility, Conversion, and Ongoing Care.

Continue Reading

It Is time to Actually THINK about SEO

Not too long ago, I had a conversation with a prospective client. He was the marketing director of a relatively well-known supply company. One of his employees had asked me to speak with him about SEO. Here's how the conversation went (names have been changed...).

Continue Reading

Track Your Web Stats with Google Analytics

One of the most important aspects of gauging the success of your web presence is tracking how many viewers actually visit your site, and how those viewers experience it. Everything from where your viewers are coming from, how long they stay on the site, and the path they take when browsing your website are vitally important to improving your web presence.

Continue Reading

3 Ways to Engage

1. Call 412.353.1050, extension 1

2. Complete the quick contact form to the right

3. Launch our project planner to begin the discussion


  • This field is for validation purposes and should be left unchanged.

Get Started With Our Project Planner

A few details about your project and goals is the first step towards identifying a solution that's right for you.

Launch Planner