Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
From your business website, to your logo, from your printed brochure to your major billboard, one thing remains consistent: the colors you chose are incredibly important. Your brand colors and accent colors not only act as another medium for communication but also reflect your brand values to potential customers.
Most cities are known for tall buildings and flashy ads on busy streets; there's almost limitless opportunity to utilize creative advertisement space. For businesses looking for customers, that can be extremely appealing. But that all comes with a price tag - a big one, at that. Furthermore, the big investment for traditional advertising and marketing may not even be yielding a positive ROI.
About one month ago, Blue Archer launched its new website. The new Blue Archer website is geared around making life easier for our site visitors. Our design team set out with several goals in mind:
Goal or Conversion Tracking is a function of Google Analytics that allows you to set a desired action on your website and monitor the people that engage in that action. For example, you may want to track online sales or form submissions to see what keyword those individuals used in search engines to find your website. Or you may want to see if social media, and more specifically which one, attracts people to your website to sign up for an event. These are just some of the practical applications of Goal Tracking.
For many employees in the workplace, few emotions contrast more than Monday mornings and Friday afternoons. However, it seems that lately, perhaps corporate America might be turning around. Within the last 10 years, more and more attention has been dedicated towards creating an enjoyable work environment for employees. Companies now fight for a place on the Best Places to Work list. From elaborate cafeterias to built-in yoga studios, it seems that companies are molding their offices into self-sustaining resorts.