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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

The Infographic: A Viral Sensation

People like pictures. Why? Well, probably because we are lazy. If we can garner sufficient information by a few effortless glances, for the most part, we'd rather do that then leaf through verbose, dense text.  Naturally, graphics with tons of information have gleaned the attention of web designers  and web users alike.

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Slide Over, YouTube: Here Comes Slideshare

Sure, YouTube is great for watching movie trailers, listening to music, and watching videos. Slideshare, however, is a different kind of visual sharing database. It is a site that is tailored solely to slideshows (hence, the name), and it can be a powerful tool for sharing a combination of informational presentations, statistics, and still photos.

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Blog Traffic Visits: Determining Accurate Data

Every page-owner or website contributor out there wants to know that their content attracts views.  Understandably, most writers wouldn't write if they weren't sure that people were, in fact, reading their material. That being said, understanding the traffic that comes to your site is critical to your sites success.

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Header Image Twitter Update: Brand Your Twitter

Yesterday morning, Twitter announced the introduction of the new header image. Ah, the wave of a visual focus across social media platforms continues.  But don't fret! This is not only a completely easy tweak to make to your business Twitter profile but also a great opportunity to further brand your page. The new header image does not get rid of your current profile image; instead, it simply acts as a backdrop to the top of your profile.

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Ranking Google PageRank: How Important Is It?

PageRank has been around for a while now. It's in the Google toolbar; it's in the Firefox browser toolbar; it's just there. Because it's there, we have a tendency not only as search engine optimizers but also as web surfers to believe that the PR is the end-all-be-all of page authority.  Let us be clear: it is not!

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