Blue Archer Blog

Pay Per Click ads can be strategic assets to many keyword and internet marketing campaigns. However, these PPC initiatives come at a cost (this should shock few, seeing as the word pay is indeed within the name). 

Here are some things your business website absolutely must include if you are looking to have a successful, traffic-driving, site.

I have discovered a great solution to a pressing problem. Perhaps it is just me, but I certainly find the whole old school "bookmarking" thing a bit tedious and annoying.

This is the first in a series of posts covering some useful tips to help you get the most out of Google Analytics. Google Analytics is a fantastic tool available for free from Google.

Google is constantly updating their advertising tools. They have just recently released a new version of AdWords that is targeted toward small businesses that only want to target a local market.