Blue Archer Blog

A former colleague of mine just contacted me after starting a new job. She had inherited a website project for her new firm that was in the final stages of development on the Joomla open source content management software.

With the launch of Google Instant this week, the internet marketing world is abuzz with talk regarding the future of search engine optimization. Here is what Matt Cutts, software engineer at Google and SEO blogger, has to say:

If you cannot remember the last time you made changes to your website content, then your website is long overdue for some edits!  As a Blue Archer client on our content management system, you should make a point every few weeks to make changes or updates to your website.  

One of my favorite Google Analytics reports is the Top Content Report. This is one of the best reports to actively drive updates and changes to your website. You can use this report to gauge which pages of your website are most popular and which pages can be improved.

Copy and past your website content into http://www.wordle.net/ to see which words stand out the most on your website using a "word cloud."  Update your content so that you send an accurate message to your website visitors.