Blue Archer Blog

Some people have the skill to develop strong and long-lasting relationships while others must work very hard. Some of these concepts come naturally, but these 5 tips sum up the best advice for building relations during the project management process. 

Over the past 10 years, the age-old pound sign (#) has morphed from being a simple symbol for weight to the universal symbol of the hashtag. If you aren’t submerged in the world of Instagram or Twitter, you may be asking “what is a hashtag?” and wondering why it carries such weight in the modern world of marketing.  

There used to be a saying, “50% of marketing works, but we don’t know which 50%”. This will no longer be the cause because extended reality will be able to measure exactly which tactics work and what doesn’t. This idea has caused curiosity in the industry around the idea that AI will be replacing marketing jobs.

It’s all marketers are talking about, but why? The advancements in voice search have the industry on edge as it is predicted to be the biggest change in 2019. Specifically related to voice search, this advancement is highlighting details. 

One of Google’s greatest gifts to man (other than the search engine itself) has been Google My Business. For years, this free tool has helped businesses of all sizes showcase their companies on the search engine and Google Maps. Previously, fields have been limited to basic information, but according to reports from some Google Business users, the platform is beta testing a new feature that will allow companies to add individual products to their listing...