Blue Archer Blog

Word of mouth is almost just as important of a tool for a marketer as is a social media platform. One thing that people do trust is what other people have to say about a brand. And one thing that never fails to excite people is a special offer. When a business creates a special offer, they are stimulating their customer base. Customers are incentivized to take advantage of the good deal, and to do so quickly, for special offers are usually for a limited time.

You may remember writing dozens of press releases in college to prepare yourself for your future work load -- only to find out that most of the marketing you do now is digital. So where does the press release fall in the age of digital advertising? Press releases are still crucial. They are direct marketing and involve free advertising if your topic is interesting or important enough. This keeps the media updated on what you are doing which in turn lets the community in on what is going on.

Data analysis is a very technical process. First we start out with a question, and we search for a way to answer that question by gathering data. We then observe that data and analyze whether or not we have found our answer. We always hope to find the answer, but often times with research; the answers are not always there… so we start again! Data research is an endless cycle, but when we finally do get to that ‘ah ha!’ moment, we rejoice

What a beautiful week we have had in Pittsburgh! Now to look forward to a nice and relaxing weekend, but in case you weren't keeping up with the tech news this week, here is a brief re-cap of some of the major happenings. New microwave technology can now tell people how many calories are in the meal they are about to consume.

 Whatever worries and anxieties that have been burdening you at work this week, today is the day that you push those aside, take a breather, and say to yourself: it’s finally Friday; the week is over; what’s done is done, and whatever will be, will be. So relax… and tak...