Blue Archer Blog

Social media platforms across the board are attempting to regulate advertisers. This is not so much a strike against marketers, but it is more of an effort to have quality content and sincere interaction.

The new update addressed some issues with local search, but it seemed to pull the rug from underneath the hard efforts of SEO campaigns.

In our last blog post, we were introduced to Twitter Cards. Now that we have gone over the essentials, here is a guide on how to get started with them. 

For those of you who have yet to discover Twitter Cards, Part I of this blog will go over everything you need to know about them.  Twitter Cards are especially useful for brands and ecommerce businesses who are looking to fill their tweet content with optimum value for their followers. The cards have tremendous potential for marketers and developers who are aiming to stand out in Twitter.

Many businesses have experienced a decrease in their social reach on Facebook within the past six months, and this is due to Facebook’s new algorithm for news feed. In an effort to avoid overwhelming individuals with Facebook News Feed content that they believe people might skip anyways, Facebook introduced the News Feed Algorithm to deliver the right content to the right people. (This is why organic reach has declined so much for businesses within the past six months.)