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Peacock Keller

Digital Strategy, Custom Website Design & Development

Peacock Keller has a rich history of providing legal counsel to the Southwest PA community since 1925.  The Washington Country based law firm knew they needed to blend their longstanding tradition with a modern web design if they wanted to tap into the audience searching online for legal help. 

To successfully compete with larger Pittsburgh firms who would also appear in search results, it was important that the design and messaging communicate trust, diversified capabilities, and experience– from small town legal issues to Federal Court.

Strategic Groundwork

Due to the diverse capabilities of the attorney team, Peacock Keller needed to project sophistication and capacity for complex work while maintaining approachability for simple issues. The best way to communicate both approachability and expertise was to maintain high-accessibility of attorney biographies and practice area subdivisions.

Our team got started by identifying both marketing and business goals for the site including:

  • Modernizing design
  • Showcasing experience and competencies
  • Increasing new client acquisition

An Updated Look

Peacock Keller wanted to humanize the firmís online brand through team photographs and client testimonials. To support the new site content, our designers prominently displayed both attorneys and practice areas on the homepage, while also integrating smaller contextual details like the firmís 90th anniversary logo.

Internal page site imagery targets the wide variety of audiences that will be accessing the site including energy companies, school board members, land owners, and real estate professionals.

Content Editing & Support

Though some prospective clients would enter the site confident in their needs and evaluation of potential firms, smaller clients might require more visual and contextual cues. It was crucial that the content be accessible to both audiences Ė presenting the firm as both professional and approachable. Our content specialists and population team stepped in to provide support for content layout, tone, and architecture.

From the Client

"I like how [Blue Archer] took our logo and brand and modernized it. I really enjoyed working with Alicia [Blue Archer Project Manager] and the rest of the gang. I felt very comfortable speaking frankly and having Alicia stay on me to keep the project moving. The conversation re-caps were fantastic."

- Kate McCoy, Peacock & Keller

Custom Databases for Search

Our developers created an attorney database so site-users can search by first or last name, education, practice group, or any additional keyword.

Database management in the CMS is simple and intuitive, ensuring that Peacock Keller administrative staff can add new attorneys, edit practice area affiliations, and make other necessary updates without any coding knowledge.


The resulting website highlights Peacock Kellerís major practice areas and diverse team of attorneys, making it simple for site visitors to find the attorney with the most relevant expertise for their particular case. The updated digital brand clearly communicates that Peacock Keller can handle legal issues of all sizes, ranging from a small town to Federal Court. Peacock Keller's marketing team looks forward to making content updates ongoing using the flexible CMS.


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How to Choose a Web Design Company

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