One of the first steps in creating a brand spanking new website is hashing out your site’s target audience. Once that is laid out, the fun part begins – figuring how to keep your audience engaged with your website.

From the boxy page designs of the early 2000s, to the full-width responsive designs of the present, web design is ever-evolving. With design trends changing at the speed of light, it’s important to stay ahead of the latest and most effective new features on the market. 

Parallax and Infinite scrolling are two effects for your website that have been around for years and are adhering to new developments. These tools eliminate the need for pagination. However, these scrolling techniques aren’t for everyone, and here’s why…

Over the years, Web and UX designers have become knowledgeable of the ancient eastern philosopher’s conclusions by studying data around good design and good living. 

Mobile web is the hot trend right now and if you’re not on board, your business is suffering.  Designers should dedicate time to understanding users of the mobile web and how to win them over. However, the wrong way to do it is through dark patterns regarding color and deceits.